In this episode of the Road To Growth podcast, we are pleased to introduce you to Laura Bull. Laura spent ten years with Sony Music Entertainment where she became one of the company's youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records. A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musicians On Call.
Laura specializes in marketing and transforming people into viable brands by offering insurmountable knowledge to teach others what it takes to become a powerful "influencer." Many in the marketing arena discuss the power of influencers, but no one is discussing how an influencer becomes powerful until now.
Laura redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding, and reveals the proprietary Brand Matrix to help entrepreneurs discover their authentic and competitive brand.
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