Updated: Jun 21
In this episode of the Road to Growth podcast, we are pleased to introduce you to Jim Rowe. Jim , a marketing veteran of 45 years, started in market research after receiving his BS in Marketing from Fairfield University, CT. Jim has held client and agency positions including: Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion and InterMark Divisions, Saatchi Howard Marlboro Group; plus 30+ years as an owner of Manhattan Marketing Ensemble then Jim Rowe Marketing.
Jim saw weak problem solving & communication skills among recent grads. He wasn’t alone. In a PayScale study, 60% of managers say grads lack problem solving skills. 40% say they can’t write. Yet, 80% of grads say they’re proficient in both. A “skills gap.” A Gallup / Inside Higher Ed study shows 96% of Chief Academic Officers say their college was effective at preparing students for work. Only 33% of managers agreed. A bigger “skills gap.” Cost to companies is lower productivity and required remedial training. Therefore, Jim wrote Get Your Ducks In A Rowe. Avoiding a traditional business ‘writing’ book, and inspired by Who Moved My Cheese, Jim wrote a fable that’s easy to Read, Retain, and Replicate to solve problems and generate Results. Book 1, Business Writing & Communication teaches the 10-step formula to Think, Write, Present and Sell more effectively. Book 2, Learn The A-D-A-P-T-E-R Method of Strategic Business Communication (4/22), teaches the holistic approach to critical thinking, communication and execution. News about the issue is so low it’s below the radar, but it’s a national crisis. Current solutions aren’t working. Jim’s focus is to change that. $1/book goes to NWP.org.
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