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Genevieve Piturro - Founder of Pajama Program

Updated: Oct 14, 2020











Show Notes


In this episode of the Road To Growth podcast, we are pleased to introduce you to Genevieve Piturro. Genevieve was a successful television marketing executive in New York City for twenty years until a little girl’s question changed the course of her life forever—and she jumped off the corporate ladder. She began delivering pajamas and books to children in shelters and in 2001 founded Pajama Program, a non-profit which has been recognized nationwide for both its success and Genevieve’s story. Genevieve is now a professional speaker and consultant, sharing life and leadership lessons she learned through her Pajama Program journey.


She has appeared on The Oprah Winfrey Show, The Today Show, Good Morning America, The Early Show, CNN, and Fox & Friends and has been featured in O magazine, Forbes, The Wall Street Journal, and Parenting magazine, among others. Genevieve has been the recipient of many awards, including the Shining World Compassion Award; SmartCEO Award of New York; Edith C. Macy Award for Distinguished Service (Westchester Children’s Association); Friend of Abbott House Award; ANDRUS’s Heart for Children’s Award; and the Thomas J. Caramadre, Jr. Humanitarian Award. In November 2011, 914INC/Westchester Magazine named Genevieve one of Westchester’s Most Enterprising Women.


Her story has been featured in several books, including Angels on Earth: Inspiring Real-Life Stories of Fate, Friendship, and the Power of Kindness by Laura Schroff and Alex Tresniowski and Unselfish: Love Thy Neighbor as Thy Selfie by Paul D. Parkinson. Genevieve lives in Irvington, New York, with her husband, Demo DiMartile, who keeps her grounded and reaching for the stars!


Learn more and connect with Genevieve Piturro by visiting her



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