Rick Mayo - Founder and CEO of the Alloy Personal Training Franchise system
In this episode of the Road to Growth podcast, we are pleased to introduce you to Rick Mayo. Rick’s business journey began with his original personal training studio which opened in 1992 and is still going strong, having delivered exceptional fitness experiences to tens of thousands of clients in the Roswell, Georgia area. In 2010, as a result of his success, Rick started Alloy, a personal training business platform. As a result of Alloy’s combination of customized client programs, business systems, and technology tools, some of the leading health club and gym brands adopted the Alloy model and it rapidly grew to serve over 1,000 licensed fitness facilities worldwide. With years of experience deploying the Alloy systems under their belt Mayo and his team took the next logical step by launching the Alloy Personal Training franchise in 2019 to deliver a turnkey franchise opportunity encompassing the entire personal training business model from build-out design, through equipment, business systems, technology platforms. marketing, and more.
Not only has Rick experienced success as a fitness entrepreneur, but he has also delivered keynotes on personal training and fitness business trends to audiences around the world. He has also been an advisor to organizations like the Gold’s Gym Franchise Association and the American Council on Exercise, among others. Rick’s views have been featured in numerous reports, and articles in addition to several books and many podcasts on fitness business trends around the world.
In 2019 he was named Fitness Business of the Year by the Association of Fitness Studios. The award recognizes the leading fitness studio concept that excels, creates unsurpassed customer experiences, offers a dedicated staff, motivates clients, and demonstrates leadership in their community.
Learn more and connect with Rick Mayo by visiting him on
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